CRM Overview


Customer relationship management defines every interactive aspect businesses have with their customers, service or sales. Customer relationship management (CRM) tracks information such as sales leads, contract wins, and client interaction, among others.

Through CRM systems, a company is able to offer products and services customers want and enhance customer service. They can also boost the efforts of the sales team by improving up-selling and cross-selling, closing deals, retaining customers, and understanding customers better.

What is CRM Software?

CRM software brings together diverse tools and applications designed to help companies in the management of their customer interaction and data. CRM Software can find needed business information, put sales on automation, offer customer support, and boost marketing, while managing partner, vendor and employee relationships. Most CRM software is able to scale from a start-up to an SME or giant company.

CRM software today is created to meet virtually all customer relationship management goals. The software is easily customizable and scalable, and gives companies actionable insights into customer behavior due to various tools such as predictive and backend analytics. CRM software makes business opportunities clear while personalizing customer service, and streamlining operations based on previous customer interactions with the business.

What CRM Software is Best for Your Industry?

Social Element in CRM Software

Most modern CRM software has a social customer relationship management element. The new social aspects of CRM software help leverage on social elements in the sales process. This allows businesses to connect with customer conversations to create relationships on social networking websites and bring these into the overall customer relationship management process.

Cloud CRM

Modern CRM has evolved with the times and now a business can make the most out of new Cloud customer relationship management tools. This style of CRM means that the software and related tools reside within the cloud, on the supplier’s server. Businesses access it quickly and reliably through the internet, as opposed to installing the software on their own premises- an often costly and tech-heavy option.

What are the Benefits of CRM Software?

Every business has diverse functions and goals that CRM software can help meet. This includes increasing profitability, decreasing costs of customer management, winning new contracts and clients, attracting new customers, retaining customers by enhancing customer experience, and understanding the customer better.

CRM software offers a tool to manage relationships with staff and clients at the same time improving operational efficiency and productivity through automated workflows, task allocation and sales pipeline automation.

Customer engagement is important for lots of businesses and regularly improving it is a great idea. CRM comes with tools that take customer engagement to a whole new level, from relationship tracking, social media integration, to email newsletters among others. Tracking tools and lead management in many industries like finance are very important in acquiring leads and directing them to the right manager, team, advisor, or agent before tracking them accordingly. This is something that CRM software does effectively.

CRM Software Costs

CRM software prices are often scalable as per a business’ size as well as the strength and complexity of needed solutions. In a perfect marketplace, all CRM software vendors would be very forthcoming with the cost of their tools. But it’s not and the initial cost of CRM varies extensively, depending on optional features, bulk discounts, extra equipment and also your region. Mostly, CRM software is billed monthly at a specific cost or flat rate with different packages available for companies and organizations from a simple and affordable package fit for one self-employed person to unlimited packages ideal for small to large businesses.

CRM vendors generally provide a minimum of three packages where the costlier packages come with extra features. For instance, Microsoft Dynamics CRM Online has different tiers from Essential that goes for $15 per user per month, to Enterprise that goes for $200 per user per month. Another CRM solutions provider, Infusionsoft has three main plans from Deluxe Sales for $75 per user per month, to Complete for $76 per user per month. The flexible and affordable tier structure that comes with most CRM software packages ensure even small businesses reap huge benefits without parting with lots of money.

CRM Software Articles

Free CRM Software

There are CRM providers offering free CRM software trials, most of which fall within 14-30 days. Evaluating the software effectively in 30 days might not be possible, but getting a feel of the tool will definitely help decide if it is the right system for your company. Some of the good free CRM trials out there that SoftwareHub has identified include Zoho, Salesbox, Really Simple Systems, Zumo, HubSpot, SuiteCRM and Vtiger.

Who Uses CRM Software?

CRM software can be useful for any business, small or large, within any industry. Right from automotive, finance, healthcare to real estate, among others. CRM tools are a critical component of streamlining customer interactions, making it a vital part of any successful business plan. Whether you are a small start-up or a multi-national corporation CRM software can help with the day-to-day running of your business as well as with long-term planning.

CRM Software Providers

There are hundreds of CRM software providers today and choosing the most ideal one that fits your budget and business related needs isn’t always easy. SoftwareHub will connect you to our top picks that have been selected after extensive research and review. Check out our top CRM Reviews to get started.